TCR (The Campaign Registry) is introducing a new two-factor authentication (2FA) process for verifying brands, particularly regarding the alignment between the brand’s email domain and its registration. Starting October 2024, brands registering under TCR will need to provide a business contact email that is tied to the brand's domain (i.e., not just any generic email). This ensures that the individual verifying the brand is genuinely associated with the company.

During this process, TCR will send a verification email to the provided business contact. The employee will need to complete the verification by entering details such as their full name, job title, and a PIN code. This measure ensures that the individual handling the brand registration is authorized, making it harder for unrelated entities to register under that brand name.

If this verification step is not completed within 30 days, the brand will be marked as unverified, requiring a re-registration. This process strengthens security by tying the brand to an email from a legitimate domain, improving transparency and accountability.

This change is part of broader efforts to ensure authenticity in business communications and reduce fraud and spam in the messaging ecosystem